Elevate and expand exposure for the The Climb Summit, a one-day career summit, targeted for black women to climb the corporate ladder. The event was presented by I Choose the Ladder and featured insightful sessions lead by the nation’s top black female corporate leaders.
Developed media relations plan and activities leading up to MVAAFF’s week-long annual film festival; as well as onsite engagement.
Amidst the pandemic, developed, led and executed PR and influencer program to launch the collection and drive traffic to retailers while sharing the brand’s story.
To introduce Dark and Lovely’s new Au Naturale Anti-Breakage collection to short lead media in an interactive way, generate media impressions and word of mouth, reinforce Dark and Lovely as the #1 natural styling brand for women of color and leverage key spokespeople, an engaging media launch event was hosted in New York City.
